by yaroavan
Just 4 years from now Display advertising will be witnessing a sea-change – Half of all the ads that you will see will be Video Ads. This is one of the predictions that Google has made during the keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled “Display 2015: Smart and [...]
by yaroavan
Honestly, I was surprised to see full page Google Chrome ad glare back at me when I picked up the today’s Times of India. It was a full back page Ad that embodied simplicity, in line with how Google is… Now, what was the reason for my surprise on seeing that …
by Yaroavan
Coke and Pepsi
Jet ![[^]](http://cache2.hover.in/hi_link.gif)
Airways, Kingfisher and Go Air Audi, BMW and Subaru HUL and P&G What do you think is common between them other than them being companies from the same industry? All of them have at some point or the other engaged in what we call today as …
by Yaroavan
Mcdonalds – one of the biggest food chains of the world and well loved in India too is back with a bang painting the cities of Bangalore and Mumbai ‘RED’! Yes you read it right! They have embarked on a massive outdoor campaign after a gap of 7 yrs and it looks to have snatched [...]
by Yaroavan
Yesterday, I came across a new Ad on TV with a new fancy brand ‘Foodles’ being promoted under the umbrella brand of Horlicks products. Again, this morning I saw the print media Ad for Foodles. Thus, thought of writing about a little different subject today, especially because an able competitor seems to have arrived …
by Yaroavan
During the first year & half of this blog, when I was in U.S, I did miss something – Indian TV Advertisements (Ads on U.S Television are outright bland..except for a rare one..). Indian TV features all kinds of ads, many of them are really bad, however some of them are so good you can [...]
by Yaroavan
TV Commercials during NFL
Season are major talking point in the U.S. However, I see that no one talks about Indian TV advertisements during major events. Last year ZOOZOO Ads were craze during IPL, every one was talking about it. Even this time around we have zoozoo ads, and some are really quite …
by Yaroavan
Even in this era of all-things-internet, there is no denying the fact that Television advertisements have a defining impact on the brand positioning. With TV ads, brands put their best face forward and reach out to a mass target audience. TV Advertisements like any other forms of advertisements have one primary objective – Conversion. A [...]
by Yaroavan
Naukri is back on TV with its very popular Hari Sadu line of commercials. I think Hari Sadu was a break through commercial, purely for the reason of the impact it created. The First version was excellent and Hari Sadu became a household name. No other online brand has been so well advertised. On …
by Yaroavan
I was reading Times of India today morning, and the Front Quarter page Advertisement caught my eye. It was an advertisement for Flair pens. Boldly they advertised – “World’s Longest writing Pen” with a small *star* in the end. I was curious to know how they found out about the “longest” part and expected …
by Ankit Agarwal
3G Auction Delayed,Yet Again The Indian Government seems to have lost it way with the much awaited 3G auctions.If the Department of Telecom(DoT) is to beleived , the official 3g auctions might get delayed by a more than a month and start around the first week of March.DoT is yet to finalise the Notice Inviting [...]
by Yaroavan
I have been wanting to write about this since I first saw the Lays Ad campaign featuring Saif Ali Khan. Do you remember the artist tattooing kareepatta on Saif’s hands ? That lays Ad has impressed me a lot – It is actually much more than just an advertisement. This is probably the first …
by Yaroavan
Foursquare is a new social network service that has now become available in India (Mumbai) too, and it allows its users to check-in to various parks, bars, museums, restaurants, whatever using their iPhone or Android Smartphone applications or by manually checking in using the mobile browser on other mobile phones. Another social network …
Source: Economictimes
That's when K S Chakraborty, with a WG Grace-like visage, used rain as a metaphor to effect. The ad in question evocatively depicts the father and son relationship with rain in the backdrop. The son captures the sight and sound of a downpour and calls up the father trapped in a board meeting. Simple joys, human connect and seamless network form the sum and substance of this ad and propels it to the number one slot in our rankings. "A brand with 40 million subscribers needs a very large space to open up hearts," says Mr Chakraborty.
No. 2
Brand & Client: Nokia
Agency: Bates David Enterprise, Mumbai
Production House/Director: Chrome Pictures / Amit Sharma
It's lonely at the top. But mobile handset giant Nokia is not alone. Two ads from Nokia's stable qualify in the rankings, and propels the brand to number two in the ad effectiveness meter. There's an international ad about the N-Series done by a host of agencies and then, the homegrown ad churned out by Bates that focuses on mass-market camera phones for the youth. For all practical purposes, that's the ad in focus. It's an inclusive ad, says Devinder Kishore, director of marketing at Nokia India.
"It has strong linkage with the audience," feels Rajeev Raja, creative director of Bates India.
No. 3
Brand: Surf Excel
Client: Hindustan Unilever Limited (HUL)
Agency: Lowe, Mumbai
Production House/Director: RDP Productions / Abhinay Deo
‘Daag Acche Hain' was the tagline that made dirt look good is a universal theme that the FMCG behemoth HUL adopted for its detergent power brand, Surf Excel. Having tasted success in the past with the brother-sister commercial, Lowe was under pressure to deliver another cracker of an ad with the same theme but a different situation. "The wink at the end came across so well that it just stole the show," says Priti Nair, who with the help of Brijesh Jacob, created the traffic fight situation which went on to become equally popular as the last ad.
No. 4
Brand: Hutch
Client: Hutchison Essar (Now Vodafone)
Agency: O&M, Mumbai
Production House/Director: Good Morning Films / Shashank Chaturvedi
A frail-framed Irfan Khan dominates the screen with dialogue complementing the virtues of middle-class existence. The brief really was to make mobility more affordable than what the subscriber thought. "The examples used in the ad connects with the people we're talking to - chai-paani wala et al," claims Rajeev Rao, creative director of O&M.
No. 5
Brand: UTI/AXIS Bank
Client: UTI/AXIS Bank
Agency: Meridian Advertising, Ogilvy & Mather, Mumbai
Production House/Director: Working I / Sameer Tiwari
Finding identical twins was the most challenging task before the admen here. The name change of the bank needed to be communicated in BOLD. "Since UTI was announcing the change that except the name, nothing else is changing, we thought of working with identical twins," says Sumanto Chattopadhyay, executive creative director, Ogilvy & Mather
No. 6
Brand: Lux
Client: Hindustan Unilever Limited (HUL)
Agency: JWT, Mumbai
Production House/Director: Chrome Productions (Amit ) / Firoz -Film Head, JWT
When the age-old beauty soap from the HUL stable, Lux, decided to introduce a new theme for the brand, it was a huge challenge to Indianise its global tagline 'Play with Beauty', says Sumira Roy, ECD, JWT. "We wanted the same spirit to be communicated (yet customised) for the Indian women," says Ashok Venkatramani, VP Skincare, HUL. Hum with the brand, Surat Bhi Hai Khoobsurat Bhi Hai.
Mo. 7
Brand: Pepsi MyCan
Client: PepsiCo India
Agency: JWT, New Delhi
Production House/Director: Corcoise Films / Prasoon Pandey
It’s all about style' for the new Pepsi MyCan commercial. A teeny-bopper with spiked hair frazzles SRK. Phew! Now that's some attitude. The creative team at JWT, led by creative director Surjo Dutt scripted and shot the ad in a day, with the objective of showing today's youth as being full of individuality. That is what the brief was like from the client as well -- to establish a new style statement. Along with it was to propogate a new ritual of holding the MyCan in a unique way, which has caught on among the youth in a big way, says the team at JWT.
No. 8
Brand: Jeevan Tarang Policy
Client: LIC
Agency: JWT, Mumbai
Production House/Director: Dungarpur Films / Sharan M
How many times do kids put coins in slot machines and get a shower of chocolates? At least the LIC ad featuring a cherubic new face ensures that every time. The coin was an expression of the premium "and once that gets inserted into the machine, the boy gets chocolates (money) manifold...when you pay for our term policy, you enjoy installments throughout your life," according to an LIC spokesperson The thematic treatment was rendered by JWT's Sumira Roy, who was determined "to break the fuddy-duddy image of LIC".
No. 9
Brand: Tata Sky Active Whiz Kids
Client: Tata Sky
Agency: Rediffusion DY&R
Production House/Director: Equinox / Manoj Shroff
The commercial had to be designed to convey the message that interactive application in Tata Sky can make kids 'little geniuses' from an early age. "To attract kids, the visual hook plays a pivotal role. An identity, a catching jingle and a surprise element in the face of Einstein were other factors which made kids reckon and relate with the advertisement," says Ashish Khazanchi, creative director, Rediffusion DY&R.
No. 10
Brand: Cadbury Dairy Milk
Client: Cadbury India
Agency: Ogilvy & Mather, Mumbai
Production House/Director: Red Ice Films / Shoojit Sarkar
How does one change a mere dessert for celebration into a craving? "With the help of consumer insights, we decided that it's time that we associate chocolate with something that goes beyond celebration," says Abhijit Avasthi, creative director of O&M. The surprise element of hooking up AB's spirit in a girl's body also helped to communicate this strategic change in the chocolate's positioning. 
